It is ELFA Preschool (“ELFA”)’s policy to comply with all applicable primary and data protection laws in accordance with the Singapore’s Personal Data Protection Act 2012 (“PDPA”). ELFA recognises the importance of the personal data that parents and/or guardians and their children, and relevant public (collectively referred to as “the Public”) have entrusted to the organization. It is ELFA’s responsibility to properly manage, protect and process personal data. Should the Public at any time, have any queries relating to personal data, they may contact ELFA’s Data Protection Officer (“DPO”) at [email protected].

Introduction To The PDPA
  • “Personal Data” as defined under the PDPA refers to data collected, whether true or not, about an individual who can be identified from that data, or from the data and other information to which an organisation has or is likely to have access.
  • The Public will be notified of the purposes that personal data is collected, used, disclosed and/or processed and obtain consent, unless an exception under the law permits that no prior consent is needed by ELFA to collect and process personal data.
Purposes For Collection, Use, Disclosure And Processing Of Personal Data
The personal data which ELFA collects may be used, disclosed and/or processed for:
  • Assessing the Public’s suitability for programme enrolment;
  • Facilitating student-related and/or enrolment related matters such as tracking and managing attendance and academic performances, application and renewal of student passes;
  • Providing information and/or updates related to ELFA’s programmes, products and services, marketing campaigns, promotions, benefits, and events by SMS, phone, email, fax, mail, website, social media and/or any other appropriate communication channels;
  • Administering and processing of any payments, fee adjustments, insurance claims, refunds and waivers related to programmes, products, services and/or trainings requested;
  • Responding to any enquiries, requests or complaints and resolve any issues and disputes which may arise from any relationships with ELFA;
  • Conducting market research or surveys on ELFA’s programmes, products and/or services;
  • Processing of royalty payments, referral payments and commission fees to ELFA’s business and corporate partners;
  • Sharing of personal data with ELFA’s business or corporate partners for development of programmes, products and/or services or launch marketing campaigns;
  • Sharing of personal data with financial institutions for processing of payment instructions, applying and obtaining credit facilities;
  • Maintaining and updating of school records;
  • Audit, risk managements and security purposes;
  • Detecting, investigating and preventing fraudulent, prohibited or illegal activities and analysing and managing of commercial risk;
  • Enabling ELFA to perform its obligations, transfer, assign and enforce rights, interests and obligations under any agreements or documents that the company is a party of or entered into;
  • Meeting or complying with any applicable legal or regulatory requirements and making disclosure under the requirements of any applicable law, regulation, direction, court order, by-law, guideline, circular or code applicable to ELFA;
  • Enforcing or defending ELFA and the Public’s rights, and to comply with obligations under the applicable laws, legislations and regulations; and/or
  • Other purposes which ELFA notifies at the time of obtaining the Public’s consent; and/or any purpose which are reasonably related to the aforesaid, (collectively referred to as “Purposes”);
  • As the Purposes for which ELFA may or will collect, use, disclose or process the Public’s personal data depends on the circumstances at hand, such purpose may not appear above. However, ELFA will notify the Public of such other purposes at the time of obtaining consent, unless processing of personal data without consent is permitted by the PDPA or by law.
Specific Issues For The Disclosure Of Personal Data To Third Parties
ELFA respects the confidentiality of the personal data the Public has provided. ELFA will not disclose the Public’s personal data to third parties without first obtaining consent to do so. However, there are situations that ELFA may disclose the Public’s personal data to third parties without first obtaining the Public’s consent including, without limitation, the following:
  • Cases in which disclosure is required or authorised based on the applicable laws and/or regulations;
  • Cases in which the purpose of such disclosure is clearly in the Public’s interests, and if consent cannot be obtained in a timely way;
  • Cases in which the disclosure is necessary to respond to an emergency that threatens the life, health or safety of the Public or another individual;
  • Cases in which the disclosure is necessary for any investigation or proceedings;
  • Cases in which the personal data is disclosed to any officer of a prescribed law enforcement agency, upon production of written authorisation signed by the head or director of law enforcement agency or a person of a similar rank, certifying that the personal data is necessary for the purposes of the functions or duties of the officer;
  • Cases in which the disclosure is to a public agency and such disclosure is necessary in the Public’s interests; and/or
  • Where such disclosure without the Public’s consent is permitted by the PDPA or by law.

Privacy Policy
The instances listed above are not intended to be exhaustive. For more information, please visit
In the event where by ELFA discloses the Public’s personal data to third parties with the Public’s consent, ELFA will employ the best efforts to safeguard the Public’s personal data.

Access And Correction
The Public may request to update the personal data in ELFA’s records by submitting a written request to the DPO through email or letter. For a request to update personal data, once ELFA has sufficient information from the Public, ELFA will:
  • Provide or correct the Public’s relevant or personal data within 30 days. If ELFA is unable to do so within the said 30 days, ELFA will notify the Public of the soonest practicable time within which correction can be made. (Note: The PDPA exempts certain types of personal data from being subject to the Public’s correction request as well as provides for situations when correction need not be made by ELFA despite the Public’s request); and
  • Send the corrected personal data to organisations to which the personal data was disclosed by ELFA within a year before the date the correction was made, unless the other organisation does not need the corrected personal data for any legal business purpose. Though, ELFA may, if the Public gives consent, send the corrected personal data only to specific organisations to which the personal data was disclosed by ELFA within one (1) year before the date the correction was made.
Request To Withdraw Consent
  • The Public may withdraw their consent for the collection, use and/or disclosure of their personal data by submitting their request to ELFA’s DPO through email or letter.
  • ELFA will process the Public’s request within seven (7) working days from the date the request for withdrawal of consent was made, and will thereafter not collect, use and/or disclose the Public’s personal data.
  • However, the Public’s withdrawal of consent could result in certain legal consequences arising from such withdrawal. Depending on the extent of the withdrawal of consent, it may mean that ELFA will not be able to continue with the existing relationship with the Public and the contract that the Public has with ELFA will have to be terminated.
Management Of Data (Accuracy, Completeness, Protection And Retention)
  • ELFA will take reasonable efforts to ensure that the Public’s personal data is accurate and complete. ELFA will not be responsible for relying on inaccurate or incomplete data arising from the Public not updating ELFA of any changes in their personal data that was initially provided.
  • ELFA will also put in place reasonable security arrangements to ensure that all personal data is adequately protected and secured. However, ELFA cannot assume responsibility for any unauthorised use of the Public’s personal data by third parties.
  • ELFA will also put in place measures such that the Public’s personal data in ELFA’s possession or under ELFA’s control is destroyed and/or anonymised as soon as it is reasonable to assume that (i) the purpose for which that personal data was collected is no longer being served by the retention of such personal data; and (ii) retention is no longer necessary for any other legal or business purposes.
  • If the Public’s personal data is to be transferred out of Singapore, ELFA will comply with the PDPA in doing so. ELFA will also take appropriate steps to ascertain that the foreign recipient organisation of the personal data is bound by legally enforceable obligations that are in-line with the requirements under the Act.

Complaint Process
The Public may contact ELFA’s DPO through email or letter if they have any complaints or grievances with regard to the handling of personal data or ELFA’s compliance with the PDPA.

Updates On Data Protection Policy
  • As part of ELFA’s efforts to ensure that ELFA properly manages, protects and processes the Public’s personal data, ELFA will review the policies, procedures and processes from time to time.
  • ELFA reserves the right to amend the terms set forth under this Data Protection Policy at ELFA’s absolute discretion. All amended Data Protection Policy will be posted on ELFA’s website.
  • The Public is encouraged to visit ELFA’s website from time to time to ensure that they are well informed of ELFA’s latest policies in relation to personal data protection.

Contact Information
Data Protection Officer
ELFA Preschool
87 Marine Parade Central, #03-202
Singapore 440087
[email protected]